Jerry opened the sport of skiing to countless people. He took over the family business, Gart Brothers Sporting Goods Company, and grew the company to a 75-store chain. He created the annual SNIAGRAB event (“bargains” spelled backwards). The event still unofficially marks the beginning of ski season. He developed an annual Denver Post/Gart Bros. Ski School to teach skiing at discounted rates. He contributed immeasurably to the growth and popularity of skiing in Colorado.