Bill helped form the Keystone Ski Resort. Instead of using small investors, Bill transformed skiing into a corporate enterprise. He partnered with the well-known dog food producer, Ralston Purina and made Max Dercum's dream of Keystone a leader in the ski industry. Bill served as the first president of the ski resort and created an environmentally friendly trail design and installed unique snowmaking capabilities. Thanks to Bill, Keystone became a world class ski resort.