Jake Hoeschler
Jake Hoeschler revolutionized the ski retail industry with his exclusive ski liability insurance program, which now includes millions of dollars of coverages. While racing on the World Cup and Pro Race Circuits throughout the 60’s and 70’s Jake noticed how ski shops were struggling to stay in business because of their liability exposure to the threat of frivolous lawsuits. In 1988 Hoeschler founded the National Ski Insurance Program to make skiing a safer sport while also protecting the retailer from an onslaught of unsubstantiated insurance claims. Many shops owners say they would not be in business today if it weren’t for this program. Most every shop in the U.S. is part of this program.